Introducing Compare Offers on Revly

In today’s delivery landscape, offers can easily make up 30%+ of a food delivery business’ total revenue.

It’s never been truer to say getting offers and discounting right on delivery apps can be the difference between an average or stellar month.

Delivery apps are the single largest source of customers for restaurants - and offers drive a lot of purchases within the apps.

The way you run discounts is a reflection of your goals, brand and market position - and your discounting strategy should be evolving as fast as your prep time!

These days, a great discounting strategy on delivery apps is an essential part of marketing.

But it’s no secret that one of the hardest parts of discounting is understanding what offer or menu item discount works best.

The data is hard to get, and running the analysis is a complicated manual process.

With Revly’s latest (ahem, totally unique) feature, understanding what is the best discounting or menu item offer strategy has never been easier, faster or more game changing.

Drumroll please…

You can now compare the performance of different offer strategies side by side, find winners in seconds, and start building a customized discounting playbook for your brand(s).

It’s called, wait for it…

Compare Offers!!

We’re incredibly proud to be the first delivery app marketing platform to offer direct comparisons between offers.

This new feature means that as you run different offer campaigns you’ll be able to understand what strategies drive the most new customers, top line revenue and profit - all from a single dashboard.

But Compare Offers is so much more than just a dashboard. It’s the tool you need to build a discounting playbook you can use over and over again. In the end, that is truly our vision for this feature.

But more on that later….

Now, let’s break down the details: What’s in it for you? How do you start using it?

The Crunch: What’s In It for You?

For existing Revly users regularly running offers and desperately need to understand their performance, compare offers is the perfect tool For the first time you can now directly compare offers across key metrics, instead of manually analyzing them campaign by campaign.

Compare Offers breaks down your offer performance in three super useful ways.

1. Visualize the difference in revenue, profit and new customers .

Why is it useful? Get an easy to understand snapshot of the relative performance of different offers. Quickly see what metrics your offer is impacting.‍

2. Compare offer performance side by side

Why is it useful? Deceptively simple but extremely powerful. See revenue, profit and customer metrics for each offer side by side. It now takes just seconds to see which metrics are moving the most amongst your campaigns.

Compare the offer performance across:

• Contribution margin
• Revenue
• New customers
  

3. Automatic performance analysis

Why is it useful? Get insights and recommendations based on your results. We’ll provide you with handy insights and tips into your campaigns that help with the optimization process. Always based around goals, our aim is to add context to your results, rather than say something is good vs bad.

How It Works

When you open compare offers you can go ahead and select the offers you want to compare. Some offers are not directly comparable, so we give you suggestions of offers that make the most sense to compare.

For example, compare your offer with the closest similar time period, or if you want to iron out some seasonality, the average of the four last time periods.

You can select up to four offers to compare, we’ll crunch the numbers, do the analysis and give you a finished performance report right inside of Revly.

The Vision: Build playbooks for your brands

Let’s get to where this is all going…

When we built compare offers, we wanted to create a tool that was able to help delivery brands create insights totally customized to their unique menu and location - and then use those insights to repeat success over and over again.

As you run and compare offers you start building up a bank of strategies and tactics you know work uniquely for your brand.

Need to drive more customers in the short term? You will know which offer is best for that.

Need to hit a revenue number in the most efficient way possible? You know which menu item discounts are most likely to get you where you need to be.

With Compare Offers, you can stop relying on generic advice, best practices (or guesswork), and start building marketing playbooks tailored specifically to your brands.

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At Revly, we believe delivery brands should have the marketing tools that empower them to excel - especially when it comes to discounting.

By effortlessly being able to compare offers, make better decisions and build custom playbooks, we’re hopefully making a big, meaningful step in that direction.

New here? Contact us about powering better delivery marketing for your brands